Specialties

• Brand development strategy and ongoing promotion.
• Publishing strategy for nonprofit organizations.
• Developing an ancillary book publishing program for magazines.
• Recommending the next step for a growing publishing company.
• Marketing to the outdoor marketplace
• Alternative sales and distribution strategies
• M&A strategy and transitional issues
• Transforming a publisher into a content provider

 

Other Services

• General overview of business practices.
• Getting the best printing prices and still have good relationships with printing vendors.
• Developing a direct-to-consumer sales program.
• Developing a focused product line
• Niche marketing, including viral marketing strategies
• Improving the author-publisher partnership
• A royalty agreement for a new book publishing industry
• Managing human resources to avoid litigation
• Starting a book packaging program